July Sales Numbers

BySarra Cannon

Hi everyone! Sorry I’ve been slack on posting. I also still haven’t managed to separate my self-publishing blog from my regular writing blog, so I apologize to fans who don’t really care about this stuff, haha. Hopefully there are some of you writers out there still finding value in seeing what my numbers have done each step of the way. I feel like as self-published authors we should stick together and help each other however we can. This is just one small way I hope to help.

That being said, July was one of those amazingly, almost-can’t-believe-it, omg-I-might-faint kind of months for me. I still look back at the sales numbers and want to cry! The biggest news for July was that my fourth book in the Peachville High Demons series finally came out. It was sort of a strangely staggered release because B&N got the book up really quickly but Amazon dragged for almost a week. My book didn’t show up properly in Amazon searches for almost a week after it got listed, which was somewhat frustrating, and in the end, I think hurt my sales rank to some degree because it split my initial burst of sales up too much to give me the boost I was hoping for. Still, Shadow Demons did make it all the way up to #413 in the Kindle store and that’s very close to my best rank ever (Beautiful Demons was 365 in February, which is my all-time best ever.) Not too shabby.

Anyone who has been following my sales numbers knows that last month I hit a huge milestone by selling my 25,000th book. In July, I made it all the way up back 35,000 books sold, so this was a HUGE month for me. It’s so exciting to see the sales continue to grow. Of course, any month with a brand new release is going to be bigger than previous months, but I’m still amazed at the success so far of the series, so thank you from the bottom of my heart to everyone who has purchased the PHD books and loved them. I heart you.

July Sales Numbers:
BEAUTIFUL DEMONS (Book 1 of the PHD series. 10/31/10)
  • Amazon Kindle Store: 1698 US + 134 UK = 1832
  • Barnes & Noble: 398
  • Smashwords: 1
  • Total: 2231
INNER DEMONS (Book 2 of the PHD series. 12/22/10)
  • Amazon Kindle Store: 1373 US + 92 UK + 1 DE = 1466
  • Barnes & Noble: 333
  • Smashwords: 3
  • Total: 1802
BITTER DEMONS (Book 3 of the PHD series. 2/24/11)
  • Amazon Kindle Store: 1243 US + 72 UK = 1315
  • Barnes & Noble: 278
  • Smashwords: 3
  • Total: 1596
SHADOW DEMONS (Book 4 of the PHD series. 7/3/11)
  • Amazon Kindle Store: 2824 US + 87 UK = 2911
  • Barnes & Noble: 600
  • Smashwords: 10
  • Total: 3521
Total July Sales: 9150


Overall Sales To Date: 35,688

I am still blown away and so humbled by the numbers. I know it’s nothing compared to the Amanda Hockings and John Lockes of the Kindle world, but to me, it’s really something. I still get scared that one day all my books will just stop selling and this wild will be over, but the fear gets less and less with each book that comes out. I am truly loving writing and loving this career. Self-publishing was definitely the right choice for me.

So now I am fast at work writing Book 5, DEMONS FOREVER. This will, sadly, be the last book in the Peachville High Demons series. I’m so scared to move on to another series, but at the same time, I’m really excited about the next series coming up. It’s the series I’ve been working on for a really long time and I’m anxious to see what it turns into now that I’m not worried about what an agent or editor will think and I can just write it the way I want to write it. The first book in the series is already finished, but I know it will take some rewriting. I sincerely hope this next series strikes as much of a chord as PHD did, if not more.

But for now, DEMONS FOREVER is on my mind 24/7. I’m hoping to have it completed and published faster than Book 4. It will be out sometime this fall, but I’m not ready to give an exact date yet. Anyway, there’s the rundown on my July sales numbers. And thanks to all the writers who sent me encouraging messages last month about me posting sales. It means a lot to me to know I’m helping other indie writers, even if it’s just in some small way. Thanks for the support!!

4 Comments

  1. "I feel like as self-published authors we should stick together and help each other however we can."
    Yay for that.
    I'm getting rdy to publish (but not for another 2 or 3 months–i'm making sure I have at least 3 books rdy before starting) and it's nice to know established authors helping others!

    "I am still blown away and so humbled by the numbers. I know it's nothing compared to the Amanda Hockings and John Lockes of the Kindle world, but to me, it's really something."
    It's a huge something! If I ever get those numbers, I'll be the happiest person alive LOL

    Thanks for sharing! I hope you keep doing that =)

  2. That's amazing! Woohooooooo!! I can't think of anyone more deserving. You work so hard on this, so kudos to you, girlfriend. I'm just glad you love what you're doing and it loves you back. 😉

  3. I think your sales numbers are terrific! Congratulations! You've made an appreciable amount of money doing something you love and making people happy.

    You should be proud!

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